Create engaging content that gets results
The content on your website is just as important as the visual design and functionality. Without good content, you will not communicate what you need to and visitors won’t take action. Ongoing content marketing is just as important as you build your own audience, over a period of time, and engage with and educate them to move them closer to becoming, or retaining them, as a customer
We can help craft content that is perfectly aimed at the buyer, their decision stage and their pain points. We will design it so that it is the correct length and includes calls to action for you to convert visitors.
Website page content
We have a great process that is designed to create website pages that perfectly deliver your message. We work with you to understand the typical reader’s persona, pain points and the stage of the decision making process they are in.
Then we create content that is the perfect length, structured well and delivers key messages with a focus on benefits to the reader. Then we cap it off with a call-to-action that gets the visitor to do something.
This means that your site’s pages will engage and communicate with visitors and stir them into action.
Content marketing is about creating content that aligns with what your prospective customer’s needs at various stages of their buying process. On average, people consume 10 pieces of content when making a decision. This can include blogs, videos, podcasts, slidedecks, whitepapers, eBooks, infographics, case studies and webinars.
The benefit of content marketing is that you will be able to demonstrate your expertise which will build trust and move people closer to buying from you. It also has significant SEO benefits as Google continually refines its algorithms to reward fresh, regular, valuable and original content on websites.
We can develop a content marketing strategy and plan, underpinned by a great website and SEO, to help attract visitors as well as retain customers. This means you will attract more people to your site and convert more of them into an audience or customer.