Can people find you on Google?
83% of people search online for information about how organisations, like you, can solve their problems. If you can’t be easily found in Google, for identified search terms, then you are missing out on a massive opportunity to attract new visitors.
We have a deep understanding of how consumers behave online and how Google’s algorithms rank websites. We can help potential customers find you.
Content marketing is about creating content that aligns with what your prospective customers need at various stages of their buying process. On average, people consume 10 pieces of content when making a decision. This can include blogs, videos, podcasts, slidedecks, whitepapers, eBooks, infographics, case studies and webinars.
The benefit of content marketing is that you will be able to demonstrate your expertise which will build trust and move people closer to buying from you. It also has significant SEO benefits as Google continually refines its algorithms to reward fresh, regular, valuable and original content on websites.
Google webmaster tools and analytics
Google Webmaster Tools can help you monitor your site’s performance in Google search results and allows you to manage how and what content Google indexes. Using Google Webmaster Tools means that you can easily manage new and old content and help ensure that your site is shown in search results as quickly as possible.
You will also see detailed information about your site’s performance including number of visitors, search terms you were shown for, traffic to your site, inbound links, visitor time on site and conversion of visitors.
Best of all, most of the tools are free!
Advertising in Google search results can provide traffic to your website. Ads are only shown to those who are searching for things you can help them with so it has an advantage over mass-advertising (which cannot control the audience or predict when people are looking for you).
Google AdWords allows you to set a maximum monthly budget and you only pay when someone clicks on your ad. This means you have complete control of your spend and can make decisions to increase or decrease as you need to.
None of these SEO tactics work in silos. We can help you use Google Webmaster Tools, content marketing and AdWords, in harmony, to be found, attract and convert potential customers in paying customers.