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5 Statistics You Need To Know About Your Mobile Customers

Date :
08 September 2014
Authored by :
Daniel Oyston

Unless you are living under a rock, you will know that yesterday, Apple launched their new iPhones. I don't need to rehash the details of the phones, and the Samsung competitors, but one thing that is important to talk about is screen size. Specifically, the trend of bigger screens.

Why? Because our mobile internet consumption is growing and we need bigger screens for better experiences.

Key Stats

The 2014 Global Digital Statistics, Stats & Facts, by We Are Social, highlights five key Australian mobile statistics that you must consider for your business.

Here is what I've picked out for you.

  1. 65% is the smartphone penetration as a percentage of the total population.
  2. 1h 40m is the average time that mobile internet users spend using mobile internet each day. This is on top of the average 4h 30m that internet users spend using the internet each day through a desktop, laptop or tablet (so, 6h 10m total a day on the internet).
  3. 90% of smartphone users search for local information via their phone.
  4. 78% of smartphone users research products via their phone.
  5. 67% of smartphone users are unlikely to return to a mobile site, which is not mobile-friendly.

Key Takeaways

The key takeaways for your business are that a lot of potential customers are using their mobile phone to find local businesses just like yours. And they are not just using it to find your number or address; they are actively researching for products and services and then purchasing.

As a business, from a marketing and sales perspective, your goal is to deliver the right information, to the right people at the right time. Without a mobile optimised site, it is impossible for you to be able to achieve that goal to its full potential.

Now, your desktop version of your site is probably all nice and flashy and represents your business well. That's a bit of a gimme these days. You probably drop in on it from time to time while you are sitting at your desk. All looks great, on the big screen, right?

Visit Your Site

But how often do you visit it from your mobile?

Go on, pull out your phone and visit your website right now. Then, put your customer hat on and look at it from their perspective. Does it present the right information that they'd be looking for if they were using their phone?

If so, big tick for you. If not, and considering the above statistics, you probably don't need me telling you that you need to optimise your site for mobile.

Your Site Visitor Stats

The other thing you should check in on, for validation of the need to make your site mobile-friendly, is your site statistics. The average mobile traffic to a site is around 20-30%. So, if your site isn't mobile optimised then it probably means that it isn't just a handful of people that aren't getting a good experience with your business but instead a sizeable chunk that are not.

You can bet your house that means lost revenue for you.

You can see the full report on SlideShare here.